Shelby Floyd

Following her win, Shelby connected with Grammy-winning producer Brian Kennedy (known for hits like Rihanna’s “Disturbia” and Kelly Clarkson’s “Mr. Know It All”) and his wife, Grammy-winning singer-songwriter Angelique Cinélu (La La Land, Ride Along). Together, they’ve been crafting Shelby’s signature sound—emotionally vulnerable synth-pop that captures what she calls “the crying on the dancefloor vibe.”

Her debut single “Sad Girl Spring” and latest release “To Tonight” are deeply personal anthems addressing mental health, loss, and resilience. Drawing from her own experiences with mental health struggles and the loss of friends to suicide, Shelby writes the words she’s needed to hear, creating music that serves as a lifeline for anyone fighting to get through the night.

“I wanted to connect to what I’ve always loved about music—feeling understood on a vulnerable level,” she explains. “As a teenager, when I heard stories from artists like Kelly Clarkson, Britney Spears, and Alanis Morissette, it gave me a place to let out my anxieties and insecurities and not feel alone.”